Why Culture is the Most Critical Aspect of B2B eCommerce (Podcast Episode)

Many many thanks to my friends at Trellis for having me as a guest on the latest episode of “The Hard Truth About B2B eCommerce” podcast, Episode 43! We discussed how culture is an essential element to digital growth. I welcome you to listen in, share and follow for more episodes. The link is below.

The Hard Truth About B2B eCommerce:
June 16, 2021, Why Culture is the Most Critical Aspect of B2B eCommerce

This episode unpacks why culture in a company that put channels, operations, brand or a big personality ahead of their customer is the most common impediment to eCommerce success.